Few industries have been more affected by the coronavirus pandemic than event planning. While most sectors have been able to open at least temporarily in 2020, physical events have been on hold indefinitely in many countries as large gatherings have been banned and many people continue to be wary of mixing freely in substantial numbers.
Just 12 months ago, a virtual event wasn’t something many event organisers and marketers would have considered an essential part of their offering. While webinars were becoming ever more popular, these would be smaller in scale, shorter in time and narrower in scope than the ever-popular in-person conferences, awards and tradeshows that littered many industries’ calendars.
Fast forward to mid-2020, however, and virtual events have taken on a whole new level of importance, offering a way to futureproof a business and maintain contact with stakeholders despite the changeable times.